The categories where trust is the purchase.
We work with founder-led companies in considered, high-consideration categories — where the decision is slow, the stakes are real, and craft and clarity beat budget. These are the verticals our playbooks were built for. Detail pages exist where we have the deepest playbook; real proof lands as it's permissioned.

Healthcare & Wellness
Trust-heavy, regulated, high-consideration — where craft and clarity beat budget.

Dental & Clinical
Our founding vertical — the playbook we know cold, from booking flow to review velocity.

E-commerce & Consumer
Brand, performance, and storefront engineering — built for margin, not just top-of-funnel traffic.

Real Estate & Proptech
Long-cycle, trust-heavy, high-value — marketing built for the months-long decision.

Education & EdTech
Double-sided trust — built to convert enrollment and keep the cohort past week one.

Travel & Hospitality
Sell the feeling, command a premium — craft over discounting your way to occupancy.