Dental & clinical — the vertical we cut our teeth on.
Dental is where our playbook is sharpest. We spent years learning how patients actually choose a practice, how a front desk actually converts, and how an independent competes with a corporate chain spending a fortune to capture the same zip code. That depth is now one vertical in a broader practice — but it's the one we know cold, down to the booking flow and the review velocity that decide a neighborhood.
How this shows up in the work.
Win the five-mile radius
Local SEO, Google Business Profile, review velocity, and AI-answer visibility — the work that wins a neighborhood, not a national keyword nobody local searches.
Acquisition tuned to high-LTV patients
Channels configured for booked, on-brand patients who show up — not vanity clicks. We measure against confirmed appointments and treatment value, not impressions.
Booking that converts in under a minute
The booking flow is where most practices quietly lose patients to the chain with real-time online scheduling. We close that gap, on the phone the patient is already holding.
Brand that reads locally-owned
The biggest edge an independent has over a chain is feeling locally owned and genuinely better. The identity has to do that work — on the site, on the phone, and in the operatory.
What we've learned in dental.
The competition is rarely the practice across town — it's the corporate group that opened last year and the on-demand app that captured the under-30s. Independents win on experience and reputation, not on out-spending.
The booking flow is the most under-optimized asset in the category. A three-day 'request appointment' form loses to real-time scheduling every time.
Reviews are the marketing. Deliberate review velocity beats double the ad budget, because reviews are the one signal patients trust unconditionally.